Where do you live and what do you do?

Hi, my name is Titipun Tubthong, nickname, Taitern.
Or you can call me Taitern THAIGHOST.
I’m from Bangkok, Thailand. The land of styles.
I work as Executive Creative Director at Brilliant & Million, a digital agency that’s part of Publicis Groupe Thailand.

What’s been the hardest thing about lockdown for you? How did you cope?

For me it’s hard in every dimension.
I have to change my life routine, the way I communicate with my team, ways to train my team, the way we present the work and communicate with clients while finding ways of delivering ideas to match with the ‘new normal’ behavior — all while finding a way to handle my family time.
I may not call what I do “coping” but I have optimised all around to working and living with this new-normal way.

When did you start making digital artworks and why?

During the work-from-home mode, I decided to be optimistic and turn a negative into an opportunity. I found that I had an extra two hours each day, which I used to spend on Bangkok roads — known as one of the top crazy cities for traffic in the world — on my way to work every day.

I committed to making use of this two hours by learning new knowledge on the digital world where it can further my digital field. I learned deeply about Blockchain and levelled up my digital drawing skills.

Later, I moved on to NFT (Non-Fungible Tokens) and saw my potential art skills matching with my background in digital marketing communications. Again, I decided to use my extra two hours every day to create art pieces to sell as NFTs.

Can you describe your style? What do you paint?

My theme is ‘THAIGHOST’, but actually, I create not only ghosts but everything that’s related to a unique cultural concept — Thai’s superstitious beliefs, amulets and talisman that have been long rooted in Thai culture.

I focus on my main job for most of the day, so my painting style is quick: I know that each day I have only 30 minutes to one hour to do this hobby. So, I decided to use a quick sketching and painting style to create my NFT artworks, keeping them consistent as well as disciplined.

Your artwork explores Thai culture: ghouls, ghosts and talismans: why are you drawn to these themes?

It’s my passion and interest since I was young.
I do love Thai ancient history and the beliefs of ancient people.
I’m not ever scared of ghosts but I am interested in this culture. So I have many stories and sources in my head to unleash on the digital canvas.

What have you learned about blockchain and the NFT market?

Blockchain is extremely interesting to me. It will change the world again, in my opinion.
I love the concept that its transparency can support the next generation of this world: the World’s citizens; the boundless life.

As for the NFT market, since it’s developed on the Blockchain, I do believe it will be stable from its transparency and the growth of community. By the way, all this has just started, there might be many things to settle but it’s not so far to go.

Have you sold any artworks?

All assets (about 100+ pieces) of THAIGHOST have 100% SOLD OUT.
If you go to my collection in my NFT market there is only 1 piece that is still selling. Its name is YANTRA no.9. This one is my special piece because I uploaded 99 pieces with the same look instead of creating just one in the world. I raffle these items or give them away as free random gifts for my ghost art collectors. Although it has 99 pieces, now it has only 40 pieces left!

What has been the best thing about launching the ‘THAIGHOST’ collection?

It is the experience of joining a great worldwide community.
THAIGHOST to me right now is more than personal art. It is family, friendships, opportunity, and an embassy of Thai culture.

THAIGHOST has been asked to collaborate with many worldwide artists. I have worked with American, Malaysian, French, English, Canadian and also Thai artists already.

What is your dream for the future?

You may say I’m a dreamer, But I’m not the only one.

I hope someday you’ll join us. And the world will be as one.

THAIGHOST Collection: https://opensea.io/collection/thaighost
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